We Are All About Characters

USA Network celebrates and champions characters unlike anyone else. Forefronting characters must be the heartbeat of our brand - creatively, culturally, and in everything we do. Our new USA visual identity firmly spotlights our characters in modern, fictional, and expressive ways.

In the new design system, we draw attention to our characters by highlighting moments using framing devices and clean, bold typography to bring statement-making energy to their personalities.