We Explain Everything

The Vox Channel was a streaming platform of a modern media company, Vox Media, which lived on Roku, YouTube Live, and Amazon Freevee. It offered a place for the diverse Vox Media family to share content from different networks (Vox, Eater, The Verge, SB Nation, Pivot, NYmag, and more). It provided stories of our world by explaining them in an informative and entertaining manner. 

The mission was to create the channel from scratch, building the foundation of a linear viewing experience by architecting and developing the design and animation system and brand attributions - then placing them according to uniquely curated programming. By coming up with the brand voice, tone, and visual language, the channel set itself apart yet still felt like it was part of the Vox Media universe.

The channel delivered a viewing experience to new audiences outside of YouTube and our streaming apps, covering everything from current affairs, science, and climate change to technology, innovation, and sports.