Octave Therapy provides evidence-based therapy, led by expert therapists, and is supported by outcome tracking and personalized care. To expand their presence on the East Coast, Octave came to Newfangled Studios to come up with their first brand spot.

Targeting audiences with busy lifestyles, our message focuses on bringing back the moments in everyday life that you may often miss - and Octave is available to help reconnect and enjoy them again.

As a creative director, I worked closely with the copywriter and led concepting and design direction, as well as live-action and photography shoot.