12 Days of Serial Killers
Stunt Campaign & Package
Role: Creative Director, Brand & Design
The direction was based on injecting the idea of repetition and obsessiveness, applied with distortion and photocopy texture. The type is big and brutal, using special font and a new color scheme to have this package stand out from the rest of the on-air branding look.
This massive stunt was solely produced by the in-house promo and design teams and delivered over 100 design assets and spots during the first months of the pandemic.
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On-Air Design Director : Travis Spangler
Designer / Animator : Marina Antonowicz
Promo Supervisor : Cara DAndrea
Editor : Alec Belmore
On-Air Promos Creative Director : Yanik Archer
Project Manager : Michelle Palmer, Brad Lombardo
SVP Brand : Nancy Mazzei