In Ice Cold Blood with Ice-T
Marketing Campaign & Main Title Design
Role: Creative Director, Design & Brand
For season 2, instead of traditionally and exclusively promoting spots on air, we focused on blowing up social content on Instagram, FB, Twitter & Snapchat. Ideation was based on Ice-T’s natural talent to bring his bad-boy nature mixed with true crime stories and facts to create more social engagement and conversation.
As a result, we had a dramatic increase in likes, views, and shared posts on all Oxygen social platforms, which ultimately drove to linear tune-in.
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Live action:
Director/Designer : Nathalie De La Gorce
Cinematography : Joseph Labisi
VP Brand : Nancy Mazzei
Project Manager : Heather Bacci
Production Co : Pudding Boy
Music : You Too Can Woo
Credits / Social :
Designer : Tiffany Pilgrim, Adam Manfredi
Animator : Nathalie De La Gorce
Supervising Producer : Andrew Killoy
Editor : Matthew Landin