Queen of the South: Final Season
360 Campaign
Role: Sr. Creative Director, Design & Brand
USA's popular crime drama "Queen of the South" follows the journey of a woman as she becomes the leader of a Mexican drug cartel. The show's design direction for the final season focused on updating the floral aesthetic from previous seasons that was unique to the Queen franchise.
We simplified and improved the illustrations to create a cleaner and more contemporary look. Using pink floral elements against a black background and a combination of gothic and bold san serif fonts, we aimed to convey a sense of a strong female in power.
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SVP Creative : Jeff Blackman
VP Promos : Veronica Cepero
Sr. CD : Josh Hertz
Producer : Thomas Sutch
Designer : Liza Bruno
Project Manager : Lauren Wynter
Design and Animation : Mocean