USA Network
Rebrand
Role: Sr. Creative Director, Design & Brand
USA Network celebrates and champions characters unlike anyone else. Forefronting characters must be the heartbeat of our brand - creatively, culturally, and in everything we do. Our new USA visual identity firmly spotlights our characters in modern, fictional, and expressive ways.
In the new design system, we draw attention to our characters by highlighting moments using framing devices and clean, bold typography to bring statement-making energy to their personalities.
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SVP Creative & Production : Jeff Blackman
VP Creative Promos : Veronica Cepero
Sr. Creative Director Promos : Josh Hertz
VP Design : Calvin Chu
Creative Director, Design : Stan Rapoport
Project Manager : Lisa Flamming
Creative Agency : Trollbäck+Company
The Sinner
VP Design : Calvin Chu
Sr. Art Director : Nathalie De La Gorce
Supervising Producer : Gisela Aydin
Creative Agency : Kill 2 Birds