Summer Camp S’more
Summer Campaign
Role: Sr. Creative Director, Design & Brand
Rise and shine, campers! This summer, Universal Kids is transforming our air with a creative campaign designed to give you the look and feel of an unforgettable summer camp experience…right from your couch.
This first summer theme campaign brought 40% increase in viewership from the prior 4-week time slot average among K2-11.
From interstitials to on-air graphic packaging, every bit of this summer conceit combines the fun and adventure of our characters & brand with the best the summer has to offer.
Collaborating closely with the creative studio Block & Tackle, we created a unique collage look with a combination of simple line illustrations and real-life props. The imperfect perfect look intended to feel like my kids made the spots.
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SVP Creative : Jeff Blackman
VP Promos : Veronica Cepero
Sr. CD : Josh Hertz
Producer : Phil Latcholia
Sr. Dsigner : Jennifer Kahn
Project Manager : Lisa Fleming
Design and Animation : Block & Tackle
Music : Upright T-Rex Music
Production Agency : Bark Bark