Summer Camp S'more

Rise and shine, campers! This summer, Universal Kids is transforming our air with a creative campaign designed to give you the look and feel of an unforgettable summer camp experience…right from your couch.

From interstitials to on-air graphic packaging, every bit of this summer conceit combines the fun and adventure of our characters & brand with the best the summer has to offer.

Collaborating closely with the creative studio Block & Tackle, we created a unique collage look using a combination of simple line illustrations and real-life props. The imperfect, perfect look was intended to make it feel like kids made the spots.

This first summer theme campaign increased viewership by 40% from the prior 4-week time slot average among K2-11.