Movies that Rock /Franchise Packaging
Movies Rock
Promax/BDA Gold Winner (Art Direction & Design: Network Franchise – General Entertainment)
Picture this: VH1's MTR franchise, a visual journey inspired by the dynamic chaos of street posters and art. We curated a collection of over 20 movie posters, each featuring original studio-shot photographs. The cast? Actual local musicians from all corners of New York City, including the Guns N' Roses guitarist.
These posters, printed in movie size, were then placed on custom walls in East Village, mirroring the downtown street vibe. Shot on 35mm film, every frame captured the raw energy, transcending the screen and embracing the cultural pulse of Movies that Rock.
Live action film shoot in downtown NYC
Sketches & Inspirations
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Co Director: Amanda Havey
Director of Photography: Scott Galinsky
Still Photographer: Michael Wong
Design: VH1 On-Air Creative
Post Producer: Dave Perry
Line producers: Rebecca Ritchie & Rebecca Sher
Editor: Louis Marciano
Flame artist : Inti Martinez
Sound: Scott Pittinsky & Xandy Berry / Compound
Executive Producer: Wendell Wooten
VP Branding: Phil Delbourgo
SVP Creative: Nigel Cox-Hagan